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martes, 20 de noviembre de 2007

"Well Done", by Bruketa & Zinic

La agencia de creativos croata Bruketa & Zinic han diseñado un informe anual para la compañía de alimentación Podravka que tiene que ser cocinado en un Horno antes de ser leido. Llamado "Well Done" (Bien Hecho), el informe presenta páginas en blanco impresas con tinta termoreactiva que, después de ser envuelto en papel de plata y cocinado en un horno a 100 grados celsius durante 25 munutos, revela el texto y las imágenes impresos en ellas.




Aquí estan los detalles expuestos por Bruketa & Zinić:

“Well done” created by Bruketa & Zinić is the new annual report for Podravka, the biggest food company in South-East Europe. It consists of two parts:
* a big book containing numbers and a report of an independent auditor
* a small booklet that is inserted inside the big one that contains the very heart of Podravka as a brand: great Podravka’s recipes.

To be able to cook like Podravka you need to be a precise cook. That is why the small Podravka booklet is printed in invisible, thermo-reactive ink. To be able to reveal Podravka’s secrets you need to cover the small booklet in aluminium foil and bake it at 100 degrees Celsius for 25 minutes.
If you are not precise, the booklet will burn, just as any overcooked meal. If you have successfully baked your sample of the annual report, the empty pages will become filled with text, and the illustrations with empty plates filled with food.

The annual report is printed on paper Conqueror Laid Brilliant White 120 g/m2, Munken Polar 130 g/m2 and Soporset 90 g/m2 and written with typography Thema by Nikola Djurek and Lexicon by Bram De Does.

The creative team of the project consists of Creative Directors Davor Bruketa & Nikola Zinić; Art directors Davor Bruketa, Nikola Zinić, Imelda Ramovi, Mirel Hadžijusufović; Copywriters Davor Bruketa, Nikola Zinić, Lana Cavar, Teo Tarabarić, Project manager Mirna Grzelj; Prepress: Danko Đurašin and editor Drenislav Zekić.

(Via: Dezeen)

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